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How Social Media Can Give You R.E.A.C.H.

By: Joey McGirr

I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. We have created a simple explanation used within our organization that answers our basic questions when working with any client. We have found this works well in all scenarios. Whether you’re an Architect, Realtor or an Author – This acrostic will work for you.

We call it R.E.A.C.H.

R = Reason: What is your REASON for using various online social networks? Your reason is your “WHY”. If your reason is not strong enough for you to keep at it until it eventually works, then you need to stop right here. Nothing you start will ever be perfect right out the gate. That is why we evaluate your Why right from the start.

E = Engage: Once we establish your Why, we move on to the “WHERE”. What is/are the best tool(s)/channel(s) for engaging your specific audience?  From your audience’s perspective, what is attractive and engaging enough about YOU to break through today’s information overload? Each channel is a noisy corridor of information. Be very specific and strategic about where you engage your audience.

A = Audience: Speaking of the audience, or “WHO”, who are you trying to REACH? What are their motives for responding? What is the quality of connection you have with them? Are they influential? Can you leverage your Audience? Will they buy your next book? Can you continue to grow your Audience through effective online networking?

C = Content: “WHAT” will your message be? As a writer, you should have developed a keen understanding of human communication through the written word. However, several Authors have done quite well to communicate through pictures and video. How can you get your audience interested in you through information/education? When will you have the best advantage for your content to be seen? How much of your paid content should be given away for free in an attempt to grow your Audience?

H = HOW: The most critical component is “HOW”. Once you really know why you’re networking online, where and who you’re network is, when to use the best tools and what to say, the only question that should remain (if you don’t already know) is HOW?

We have been testing this material out and it’s proven to be very effective. I owe a huge debt of gratitude to Brad Closson for sparking the genius of the R.E.A.C.H. model.  At the end of the day, the real value of online social media networks is the REACH that it gives you.  What practical way can you see yourself using R.E.A.C.H. in your efforts to become everything you were intended to become?


Joey is a Southern California native Austin transplant, who loves helping people and making a difference. He is an entrepreneur. He enjoys getting around people who want to make a difference in the community they live. He has a strong affinity for movers and shakers and tends to stay pretty busy. He’s a personal branding enthusiast. He thinks there are just as many new ideas and perspectives as there are people on the planet and he wants to hear them all. He’s passionate about what makes us all different and how we can use those differences to come back together, larger than the sum of our parts. Learn more about Joey and his many endeavors at JoeyMcGirr.com. He is also the founder and CEO of McGirr Enterprises.