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Boot Camp Year-End Report

Book Elves Boot Camp got off to a great start this year in May with a RISE Austin session featuring Thomas Umstattd, Jr. revealing secrets to an amazing author website. Throughout the year we were honored to have such knowledgeable speakers as Stephanie Barko, David Fried, Jenny Magic, Joey McGirr and Lynn Scheurell cover a wide variety of topics to help writers  identify their target reader, navigate the editing process, effectively market their book and much more.

As we look forward to 2014, we have decided to transition from local workshops to online formats such as webinars, podcasts and videos in an effort to expand our reach and provide the wealth of knowledge and insight of our partners to a much larger audience. We are very excited about what lies ahead and can’t wait to get our little hands dirty to make make it all happen for you, our clients and friends.

Be watching for lots of new things in the coming months as we get up to our elfin elbows in a more multimedia approach to bringing you even more knowledge and information about bringing your message to the world.

Subscribe to the Book Elves Newsletter to stay up to date on all the new cool stuff that will be coming from the Elves.

Thank you for a great 2013. Here’s to an even more amazing 2014!

Thought Leadership as an Author-Positioning Strategy

Never before in history have we had the opportunities available to us today. We are in a new economy. The way we connect with others has shifted as a result of globalization available through technology. And, as a result, a key differentiator in writing a best seller is to become a bona fide thought leader.

Authors are often thought leaders but they don’t think of themselves that way. The reality is that, before anything physical can exist, it begins as a thought form. The thinker of the thought form – in this case, you as the writer – then takes action to solve problems, generate options and create opportunities (and revenues) through the written word.

Leadership, by definition, deliberately causes people to take a particular action. In the publishing business, your success depends on people taking a particular action that will solve their problem (buying your book) and, as a result, generate your revenues.

Thought leadership goes one step further by thinking ahead of the curve and anticipating what’s coming in your industry both to shape it and to provide innovative solutions. Think Tony Robbins, Tony Hsieh, Steve Jobs, Seth Godin,  Suze Orman, Deepak Chopra – these are the authors (and entrepreneurs) who are already playing the game before the rest of us even know there is one!

There are different “flavors” of thought leaders – change makers, revolutionaries, non-conformists, inventors, rebels, mavericks, innovators, pioneers, visionaries, etc. – and they each have something special to offer.

Thought leadership goes beyond being an expert because everybody is an expert these days. It goes beyond being an infopreneur because it’s more than making money from information. And it goes beyond being an authority because it’s about inciting significant affirmative change.

Instead, to be a thought leader, you need to lead a conversation, call out what’s on the horizon and translate it into more tangible terms through an actionable, practical system that people can use to get to their next best level. You architect the future through your writing.

Your actual industry or personal expertise is not in question here – it’s about how you’re accessing and communicating it on behalf of your community.

 

Three Key Actions To Position Yourself As A Thought Leader:

  1. Connect the dots in a new way. Help your readers to see what’s invisible to them using their current lens of perception by giving them a different frame of reference.
  2.  Put a new name on an existing meme. Just as an internet search is now called ‘Googling’ something, you can put a new name on the familiar to make it pop.
  3.  Articulate what’s already there using a fresh approach. With the billions of people now on the planet (and including those who have gone before us in history), it’s challenging to think a new thought. However, as Marcel Proust said, “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”

All in all, as a writer, you have a special opportunity and, hopefully, compelling invitation to become a thought leader in your area of expertise. Your thoughts can literally change the future for the rest of us.

© 2013 Lynn M. Scheurell

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Making the most of human nature since 1998, Lynn M. Scheurell is an authority for high-potential entrepreneurs who desire to create intentional business success by connecting the dots between inner and outer beliefs and business expression. As a visionary pioneer, spiritual teacher for entrepreneurs and authority in the area of conscious business, she is a leading proponent that entrepreneuring is one’s highest calling made manifest through service and that one’s business is the ultimate tool for personal growth. Internationally known for her empowering and inclusive approach to conscious business, Lynn teaches entrepreneurs how to identify, align and express their true nature at every stage in business to accelerate results. Changing the world starts by understanding your motivations, inspirations and purpose; in other words, changing the world starts within you. Only then can you apply your intensity through strategic business models, systems and focused action to create conscious, and often dramatic, results. www.MyCreativeCatalyst.com

June 19th Workshop to Feature Marketing Mastery Through Writing

Lynn Scheurell

This month’s Book Elves Boot Camp topic is Marketing Mastery Through Writing as a Thought Leader in Your Industry, presented by Lynn Scheurell of Creative Catalyst. The title may sound like a mouthful, but this presentation is a must-see for anyone looking to solve problems, generate options and create business opportunities and revenues.

Establishing yourself as an expert in your chosen field or industry is the key to unlocking your potential; writing and publishing your thoughts as a leader in your industry has proven to be an effective way to do just that.

Lynn Scheurell is an authority for high-potential entrepreneurs who desire to create intentional business success by connecting the dots between inner and outer beliefs and business expression. Internationally known for her empowering and inclusive approach to conscious business, Lynn teaches entrepreneurs how to identify, align and express their true nature at every stage in business to accelerate results.

In this workshop, you will gain new visibility and marketplace authority and attract new opportunities by writing and publishing your thought leadership in your industry. Come learn:

  • The eight elements of thought leadership
  • Seven thinking styles to help you define your big idea
  • Three formulas you can use to identify your marketing edge
  • And more …

Book Elves Boot Camp is Wednesday, June 19th from 11:30 AM to 1:00 PM at Posh Coworking in Austin. The cost is $39 and includes lunch.

To learn more about this Boot Camp Workshop, for directions and to register, click here.

See you there!