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Thought Leadership as an Author-Positioning Strategy

Never before in history have we had the opportunities available to us today. We are in a new economy. The way we connect with others has shifted as a result of globalization available through technology. And, as a result, a key differentiator in writing a best seller is to become a bona fide thought leader.

Authors are often thought leaders but they don’t think of themselves that way. The reality is that, before anything physical can exist, it begins as a thought form. The thinker of the thought form – in this case, you as the writer – then takes action to solve problems, generate options and create opportunities (and revenues) through the written word.

Leadership, by definition, deliberately causes people to take a particular action. In the publishing business, your success depends on people taking a particular action that will solve their problem (buying your book) and, as a result, generate your revenues.

Thought leadership goes one step further by thinking ahead of the curve and anticipating what’s coming in your industry both to shape it and to provide innovative solutions. Think Tony Robbins, Tony Hsieh, Steve Jobs, Seth Godin,  Suze Orman, Deepak Chopra – these are the authors (and entrepreneurs) who are already playing the game before the rest of us even know there is one!

There are different “flavors” of thought leaders – change makers, revolutionaries, non-conformists, inventors, rebels, mavericks, innovators, pioneers, visionaries, etc. – and they each have something special to offer.

Thought leadership goes beyond being an expert because everybody is an expert these days. It goes beyond being an infopreneur because it’s more than making money from information. And it goes beyond being an authority because it’s about inciting significant affirmative change.

Instead, to be a thought leader, you need to lead a conversation, call out what’s on the horizon and translate it into more tangible terms through an actionable, practical system that people can use to get to their next best level. You architect the future through your writing.

Your actual industry or personal expertise is not in question here – it’s about how you’re accessing and communicating it on behalf of your community.


Three Key Actions To Position Yourself As A Thought Leader:

  1. Connect the dots in a new way. Help your readers to see what’s invisible to them using their current lens of perception by giving them a different frame of reference.
  2.  Put a new name on an existing meme. Just as an internet search is now called ‘Googling’ something, you can put a new name on the familiar to make it pop.
  3.  Articulate what’s already there using a fresh approach. With the billions of people now on the planet (and including those who have gone before us in history), it’s challenging to think a new thought. However, as Marcel Proust said, “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”

All in all, as a writer, you have a special opportunity and, hopefully, compelling invitation to become a thought leader in your area of expertise. Your thoughts can literally change the future for the rest of us.

© 2013 Lynn M. Scheurell


Making the most of human nature since 1998, Lynn M. Scheurell is an authority for high-potential entrepreneurs who desire to create intentional business success by connecting the dots between inner and outer beliefs and business expression. As a visionary pioneer, spiritual teacher for entrepreneurs and authority in the area of conscious business, she is a leading proponent that entrepreneuring is one’s highest calling made manifest through service and that one’s business is the ultimate tool for personal growth. Internationally known for her empowering and inclusive approach to conscious business, Lynn teaches entrepreneurs how to identify, align and express their true nature at every stage in business to accelerate results. Changing the world starts by understanding your motivations, inspirations and purpose; in other words, changing the world starts within you. Only then can you apply your intensity through strategic business models, systems and focused action to create conscious, and often dramatic, results. www.MyCreativeCatalyst.com