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Boot Camp Year-End Report

Book Elves Boot Camp got off to a great start this year in May with a RISE Austin session featuring Thomas Umstattd, Jr. revealing secrets to an amazing author website. Throughout the year we were honored to have such knowledgeable speakers as Stephanie Barko, David Fried, Jenny Magic, Joey McGirr and Lynn Scheurell cover a wide variety of topics to help writers  identify their target reader, navigate the editing process, effectively market their book and much more.

As we look forward to 2014, we have decided to transition from local workshops to online formats such as webinars, podcasts and videos in an effort to expand our reach and provide the wealth of knowledge and insight of our partners to a much larger audience. We are very excited about what lies ahead and can’t wait to get our little hands dirty to make make it all happen for you, our clients and friends.

Be watching for lots of new things in the coming months as we get up to our elfin elbows in a more multimedia approach to bringing you even more knowledge and information about bringing your message to the world.

Subscribe to the Book Elves Newsletter to stay up to date on all the new cool stuff that will be coming from the Elves.

Thank you for a great 2013. Here’s to an even more amazing 2014!

The NaNoWriMo Workshop – October 16th

November is National Novel Writing Month (NaNoWriMo). NaNoWriMo is an annual writing event where authors are challenged to complete a 50,000 word novel between November 1st and November 30th. Writers from around the world participate in this exciting and fast-paced contest.

Three-time NaNoWriMo Winner David Umstattd will be our featured speaker for the October Book Elves Boot Camp on October 16th. David will discuss tips to maximize your participation in NaNoWriMo, including:

  • How to write first drafts
  • How to write quickly
  • How to overcome writer’s block
  • What to do once you’ve finished your novel

David will be joined by his brother, Thomas Umstattd, Jr., CEO of Author Media, an Austin-based company specializing in creating custom websites and online resources for authors.

If you are a fiction writer, even if you do not intend to participate in NaNoWriMo, you do not want to missed this power-packed workshop. You will glean insight and inspiration from these two gifted speakers.

David Umstattd is a 7th generation Austinite who’s been writing fictions since he was eight. He started his writing career in earnest when he was sixteen and in the last nine years has written approximately 800,000 words of fiction, all while earning the rank of Eagle Scout, graduating from high school, and earning a degree in marketing at Baylor University. He’s a three-time NaNoWriMo winner, has written five first drafts, and owns an extensive Lord of the Rings trading card collection.

Thomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at only 16 years old. He has been helping authors and small businesses use the web ever since. Thomas currently serves as the CEO of Castle Media Group LLC, a company that builds websites for world changers.


August Boot Camp: Identifying and Speaking to Your Target Audience

This month’s Book Elves Boot Camp features a presentation by Jenny Magic: When “One Size Fits All” Doesn’t – How to Segment Your Audience to Find Your Biggest Fans.

If your readers don’t think your content is written specifically for them, they won’t be interested. Period.

Before you do one single marketing activity, you need to understand who your target audience is, what their biggest concerns are, and what they want from you. The goal is to think less about YOU (your goals, your characteristics) and instead refocus your attention on THEM.

We’re going to talk about persona development, one of the most overlooked tools in the marketing toolbox. Starting with persona development will help you create consistent, relevant messaging that makes your target audience feel heard and understood. These tools can also help you identify new priorities, get confident about your message, and clarify your business goals. Creating effective target audience personas ensures that you attract your “best fit” audience and gives you the tools to solve their specific challenges.

About Jenny

As Principal and VP Content Strategy at SiteGoals, Jenny guides the overall direction of the agency as well as the integration of adaptive content strategy in the web design process, both internally and for clients. Prior to this role, Jenny founded Better Way to Say It, a content marketing firm specializing web content strategy that was acquired in 2013 by SiteGoals.


About Book Elves Boot Camp

Book Elves Boot Camp is a monthly lunch and learn workshop series for speakers, writers and those who want to be writers. Each month features a different topic presented by an industry expert. Lunch is included.

Date: Wednesday, August 21st
Time: 11:30 AM – 1:00 PM
Location: Posh Coworking
Address: 3027 N. Lamar Blvd. , Suite 202, Austin, TX 78705
Cost: $39 (lunch included)

CLICK HERE to register



June 19th Workshop to Feature Marketing Mastery Through Writing

Lynn Scheurell

This month’s Book Elves Boot Camp topic is Marketing Mastery Through Writing as a Thought Leader in Your Industry, presented by Lynn Scheurell of Creative Catalyst. The title may sound like a mouthful, but this presentation is a must-see for anyone looking to solve problems, generate options and create business opportunities and revenues.

Establishing yourself as an expert in your chosen field or industry is the key to unlocking your potential; writing and publishing your thoughts as a leader in your industry has proven to be an effective way to do just that.

Lynn Scheurell is an authority for high-potential entrepreneurs who desire to create intentional business success by connecting the dots between inner and outer beliefs and business expression. Internationally known for her empowering and inclusive approach to conscious business, Lynn teaches entrepreneurs how to identify, align and express their true nature at every stage in business to accelerate results.

In this workshop, you will gain new visibility and marketplace authority and attract new opportunities by writing and publishing your thought leadership in your industry. Come learn:

  • The eight elements of thought leadership
  • Seven thinking styles to help you define your big idea
  • Three formulas you can use to identify your marketing edge
  • And more …

Book Elves Boot Camp is Wednesday, June 19th from 11:30 AM to 1:00 PM at Posh Coworking in Austin. The cost is $39 and includes lunch.

To learn more about this Boot Camp Workshop, for directions and to register, click here.

See you there!