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August Boot Camp: Identifying and Speaking to Your Target Audience

This month’s Book Elves Boot Camp features a presentation by Jenny Magic: When “One Size Fits All” Doesn’t – How to Segment Your Audience to Find Your Biggest Fans.

If your readers don’t think your content is written specifically for them, they won’t be interested. Period.

Before you do one single marketing activity, you need to understand who your target audience is, what their biggest concerns are, and what they want from you. The goal is to think less about YOU (your goals, your characteristics) and instead refocus your attention on THEM.

We’re going to talk about persona development, one of the most overlooked tools in the marketing toolbox. Starting with persona development will help you create consistent, relevant messaging that makes your target audience feel heard and understood. These tools can also help you identify new priorities, get confident about your message, and clarify your business goals. Creating effective target audience personas ensures that you attract your “best fit” audience and gives you the tools to solve their specific challenges.

About Jenny

As Principal and VP Content Strategy at SiteGoals, Jenny guides the overall direction of the agency as well as the integration of adaptive content strategy in the web design process, both internally and for clients. Prior to this role, Jenny founded Better Way to Say It, a content marketing firm specializing web content strategy that was acquired in 2013 by SiteGoals.


About Book Elves Boot Camp

Book Elves Boot Camp is a monthly lunch and learn workshop series for speakers, writers and those who want to be writers. Each month features a different topic presented by an industry expert. Lunch is included.

Date: Wednesday, August 21st
Time: 11:30 AM – 1:00 PM
Location: Posh Coworking
Address: 3027 N. Lamar Blvd. , Suite 202, Austin, TX 78705
Cost: $39 (lunch included)

CLICK HERE to register